presenter Rylan is under fire for wearing an SAS badge in TV promo

CAMP Big Brother presenter Rylan Clark has come under fire from the SAS.

ANGER: Rylan with the SAS badge in the latest Big Brother promotion material [CHANNEL 5]

He has angered members of the elite regiment – motto Who Dares Wins – by wearing its badge in a TV promo for the show.

The 25-year-old, who came fifth in X Factor in 2012 and won Celebrity Big Brother in 2013, walked straight into an ambush when he donned the insignia.

SAS soldiers are furious Rylan wore the winged dagger, which is awarded only to those who pass a gruelling selection process.

The tough test includes navigating through the Brecon Beacon mountains in south Wales, carrying backpacks often weighing more than 80lb.

And as well as the regiment’s badge, Rylan also sported a row of medal ribbons on his chest, including the Queen’s Gallantry Medal.

That decoration is awarded for outstanding courage by the Queen.

One retired Army sergeant from the SAS Association said: “I find it insulting that these people are allowed to wear the regimental cap badge.

“I find it insulting that these people are allowed to wear the regimental cap badge”

A retired Army sergeant

“It is special, it is unique and it is highly valued.

“Many of our soldiers have made the ultimate sacrifice in the service of their country and the regiment.

“Allowing our badge to be used in this manner does not respect those who have fallen.”

Channel 5 could also find themselves facing a broadside from the Ministry of Defence for using the badges without prior consent.

The Government department puts private firms through a vetting process before letting them use badges.

Those from the SAS and Parachute Regimentare now rarely approved after a number of television dramas portrayed the regiments’ soldiers as “drunken killers”.

A Ministry of Defence file obtained by the Daily Star Sunday details how regimental badges and crests are protected and adds that there is great sensitivity in respect of how the badges are used.

It states: “The MoD takes its intellectual property and use of its badges in particular very seriously and legal action can be taken against you if you use a badge without the correct permission.”