STAR POWER: Kim is the face of the Kardashian Sun Kissed collection [SPLASH] It appears Kim just couldn't find a flattering photo from the past 365 heavily-documented days – so she just delved into the Kardashian archives.
The reality TV star bizarrely chose an old photo of herself to promote her new tanning campaign.
Kim is the bronzed face and body of the Kardashian Sun Kissed collection for beauty brand Ulta, and showed up to their Los Angeles branch to promote the range.
CLASSIC KIM: The bikini pic used certainly isn't current [SPLASH] 
UP TO DATE: Kim looked very different from her poster self at the launch [GETTY] But upon closer inspection, the bikini-clad girl being used as the tanning poster girl is hardly recognisable as the selfie-obsessed mum-of-one.
Rocking streaked brunette tresses and a plump pout, the pic used for Sun Kissed appears to have come from several years ago, rather than a recent shoot.
Gone is the heavily contoured face, leaving a much more youthful and drastically different Kim flogging the new tanning line.
CHANGING FACES: Kim looked a lot different in 2006 [SPLASH/WENN] Kim seems to have been pining for her pre-baby body lately, repeatedly taking to Twitter to complain about her expanding bum and hips.
Posting a picture of herself looking slightly less curvy, Kim complained: "Ughhh I am 20 lbs lighter here! This was just 5 years ago!", before tweeting: "Just need to get down to my weight a few years ago."
Why on earth would anyone want to get rid of that money-making booty?
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