And she's already secured herself as a household name after entertaining the nation in the most X-rated Celebrity Big Brother ever alongside Lee Eyan and Casey Batchelor earlier this year.
Now, Luisa Zissman has added another credential to her ever-blossoming CV, this time in the guise of glamour model elite.
While she has been ZOO's resident 'sexpert' over recent weeks, the cupcake entrepreneur has now bared (nearly) all to pose for her most risqué shoot to date.
And the mum-of-one can be seen in today's issue daring to go topless as she clutches onto an unclipped lace negligee that looks ready to pop off any nanosecond.
With a glint in her eye, a look that says 'I'll show you mine, if you show me yours' and a devilish smile, Lulu looks naughtier than Kristen Stewart in the back of a car.
Chatting to the lads' mag, the former Apprentice hopeful reckons "people forget when I’m in my bra and knickers, I’m actually pretty clever". Sound a little like someone else we know?
When quizzed over her similarities to Jodie Marsh, Lu said: "I don’t know how much she earns with her ventures, but I don’t think there’s anyone else who does glamour and turns over millions.
"People say I’m more like Katie Price: she’s savvy and astute. I’ve heard she’s not keen on me, though."
She added: "I’m known as a bad girl with a wild side, but I’m also a businesswoman. I live on the edge and know how to be the girl who can do anything she wants."
Despite suggestions Lulu would have to pose topless before she can truly be compared to Jordan, she quipped: "Nice try! Put seven figures in front of me then we can talk. Everyone has a price."
Love her or loathe her, the feisty BBBOTS panellist speaks sense when it comes to our stereotypes of businesswomen – and hopes to shatter those preconceptions.
Luisa added: "Why are we not at a stage where women in the workplace can feel sexy?
"The perception seems to be that if you’re a female in business, you have to wear a dowdy black suit and have no life outside of that. Rubbish. Everyone has a sexy, dark side: they should unleash it."
Our outspoken Daily Star Online columnist also hinted at her own bedroom shenanigans, claiming: "I’m just a normal girl with a healthy sex drive."
She revealed: "Someone recently asked me if it was normal to have sex twice a day. I was like, 'Doesn’t everyone do that?' I have a good sexual appetite for a 27-year-old. It’s not like I’m 80."
We're sure not much will change by the time she reaches BGT Paddy's age...
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